2019 SBU: Business University

Friday, November 15, 2019

7:30 am - 12 Noon

Montgomery County Community College

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Keynote Speaker:  Chellie Cameron, CEO, Philadelphia International Airport

Chellie has been the CEO of the Philadelphia International Airport since 2016.  During her tenure the airport has become a major economic driver, with an annual regional impact of $15.4 billion.  Ms. Cameron's experience includes seven years as an active duty officer in the United States Air Force and one year as an Air Force civilian employee.

Breakout Session 1

Leadership + Management = Accountability

Maria Basseggio, President, SAGE Insights LLC

During this workshop, Maria Baseggio will explain the difference between leadership and management and she’ll review five best practices for each.  Some of those best practices include “letting go of the vine” as she says (i.e. “delegating & elevating”), having quarterly conversations with your employees and also dedicating time on a regular basis for a clarity break to keep your head clear, your confidence high and your focus strong.

 

The Art of Negotiation

Stanley Braverman, Esq., President, Braverman Associates LLC

Become a more effective negotiator! Negotiated solutions offer the best choice for an optimal outcome, mitigating liability and reaching a timely resolution. This highly interactive skills training workshop will sharpen your existing negotiation abilities. We will carefully balance the art and science of negotiation through a multi-media presentation, negotiation exercises and interaction between presenter and participants.

Ransomware:  Could You Be Held Hostage?

Christopher Schalleur, Partner, Christo IT

Recently, we’ve seen a dramatic increase in the number of small and medium sized businesses falling victim to Cyber Criminals, hacking, viruses and malware.  We’ve also seen an increase in the number of clients who allow employees to bring their own devices to work and/or access the company network from home using their personal computer, tablet or phone. This session will address these questions and concerns.

Thank you to our Sponsors:

Breakout Session 2

Marketing On A Shoestring Budget

Judy C. Arnold, Founder JCAdvantage LLC

What really is ‘marketing?’  Why should you do it?  How much should you spend? What results can you expect?  Learn these answers and more basic tips for building your organization’s brand and developing marketing programs that are affordable yet impactful.  Takeaways will include a common-sense, proven approach; a realistic game plan, and tools of the trade.

 

Storytelling:  How to Win Business & Engage Your Customer

Katie Iorio, Franchise President, Dale Carnegie Training Philadelphia

Stories are effectively used to present new ideas, to deliver technical information, and to motivate employees. They are also used to share experiences, build community or simply to entertain.  Learn how to leverage the power of storytelling to attract and hold attention while delivering key messages and takeaways that will prompt action

Constructive Criticism Isn't A Thing

Charlie Sacarelli, President, Chadwick Optical

Constructive criticism is an oxymoron. Criticism is destructive in nature, no matter how much you sugar coat it by calling it constructive.  We’ll discuss the importance of the foundational relationship you have with the members of your team, and how your team’s perception of you will ultimately determine whether your interactions are positive or negative.